Toptal redesign boosts conversion rates by 44% for data protection and recovery firm.
A leading data protection and disaster recovery company improved conversion rates by partnering with Toptal for a comprehensive website redesign.
Client
A global edge-to-cloud technology company helping organizations unlock value from data everywhere.
Employees
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
The company faced low conversion rates and inconsistent branding that weakened user engagement.
Solution
Storytelling and Product De-risking
Toptal redesigned the website to enhance lead conversion through storytelling, creating wireframes and mockups aligned with brand identity.
Integration and Brand Consistency
Toptal developed new content components and integrated them into page templates using HTML/CSS expertise, ensuring seamless design integration.
Outcome
44% Conversion Rate Increase
The redesign led to a 44% increase in conversion rates by enhancing visitor engagement through effective storytelling.
Improved Branding
Brand consistency was achieved by integrating new components into templates, improving visual appeal and usability.
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Discover talent from the Toptal network with expertise in the capabilities highlighted in this case study.
Alex Gurevich
Web Designer
Previously at
Jose Miguel Arreola
Front-end Engineer
Previously at
Ritika Sharma
UX/UI Designer
Previously at
Web Designer
United States
Member since February 1, 2016
For the last 15 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.