Toptal helps delivery platform scale organic partner acquisition across 15 markets.
A leading Latin American delivery platform partnered with Toptal to reduce reliance on paid acquisition and build an organic strategy for reaching restaurant and merchant partners.
Client
A Germany-based global food delivery platform scaling organic partner acquisition via SEO.
Employees
Revenue
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
Partner acquisition relied heavily on paid and direct channels, with no consistent content strategy for reaching restaurant and merchant owners organically. Technical SEO issues and inconsistent execution across markets further limited visibility.
Solution
Organic Acquisition Strategy
Toptal developed an interconnected content strategy targeting prospective partners at different stages of their search, creating a repeatable framework that could be localized across Latin American markets.
Scaled Search Visibility
Toptal addressed indexing and crawlability issues through Google Search Console and used Python automation to scale content across 15 markets. Toptal Sonar also introduced tracking for brand visibility in AI assistants.
Outcome
Organic Leads Generated
Organic blog traffic recovered and began climbing, while new restaurant and merchant leads started arriving through organic search rather than only paid and direct channels.
Scalable Market Expansion
The new system gave the platform a repeatable way to scale content across 15 markets while measuring visibility in both traditional search and emerging AI channels.
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