Toptal redesigns digital app provider’s UX and boosts younger user engagement.

A leading digital applications provider enlisted Toptal to modernize its platforms and increase user engagement among younger audiences through innovative redesign strategies.

Client

A global nonprofit with widely used programs reaching millions and supporting community development worldwide.

Employees

20+

Revenue

$94.9M

Industry

Nonprofit Organizations

Delivered Services

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Challenge

The provider needed a complete redesign to update its visual identity and functionality, aiming to create a captivating user experience for a younger demographic.

Solution

Strategic User Research

Toptal conducted thorough competitor analysis and employed user research methodologies, such as personas and user stories, to reimagine the app’s structure and craft intuitive wireframes and prototypes in Figma.

Consistent Design Framework

Toptal incorporated engaging visuals and multiple themes into the app, ensuring consistent and appealing design through a comprehensive Figma library.

Outcome

Boost in Engagement

The comprehensive redesign, including detailed wireframes and interactive prototypes, significantly boosted engagement among young users by offering a modernized visual identity.

Sustainable Growth Opportunities

The redesign laid a robust framework for future growth, facilitating streamlined updates and earning praise for creativity and attention to detail from project management.

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