Toptal helps finance and crypto company build investor-focused brand and website experience.
A finance and cryptocurrency company needed a brand that better reflected its innovative market position and turned to Toptal to redefine its visual identity and website experience.
Client
A US-based finance and cryptocurrency company serving investors in digital asset markets.
Revenue
Industry
Financial ServicesDelivered Services
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Schedule a CallChallenge
The company positioned itself at the intersection of traditional finance and cryptocurrency, but its generic visual identity and website did little to differentiate the brand or capture investor attention. It needed a more distinctive creative direction that reflected its focus on innovation.
Solution
Distinctive Brand System
Toptal established a new creative direction and developed a cohesive identity system spanning the logo, typography, color, grid, and iconography, with guidelines for applying the brand across digital and marketing materials.
Investor-focused Website Design
Using Figma and Relume, Toptal redesigned the website around the investor journey and incorporated video, scroll-based transitions, and microinteractions as intentional elements of the new visual identity.
Outcome
Stronger Brand Alignment
The new identity better reflected the company’s positioning as an innovative finance and cryptocurrency business, with stakeholders reporting that the work finally matched how they viewed the company.
Cohesive Digital Experience
The completed designs extended the new visual language into an investor-focused website experience, with specifications and design tokens prepared for implementation by the company’s development partner.
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