Toptal helps leading food and beverage company drive instant adoption for AI tools.

A global food and beverage company partnered with Toptal to redesign its sales intelligence platform, integrating AI into existing workflows supporting distribution insights for major retailers.

Client

A global food and beverage company producing snacks and drinks sold across international markets.

Employees

100,000+

Revenue

$97B

Industry

Consumer Packaged Goods

Delivered Services

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Challenge

The company needed to integrate AI into its existing platform while accommodating established user workflows, role-based permissions, notification systems, and infrastructure. The new experience also needed stakeholder buy-in without introducing a significant learning curve for users.

Solution

Workflow-driven AI Design

Toptal conducted extensive UX research and stakeholder interviews to understand how employees across roles performed their jobs, then designed AI-enabled tools around those existing workflows.

Iterative Platform Redesign

Toptal developed an initial AI platform concept to secure stakeholder buy-in, then redesigned individual modules around existing data models, infrastructure, permissions, and user requirements, incorporating feedback throughout the process.

Outcome

Expedited Adoption Time

By aligning new functionality with the way employees already worked, implemented tools achieved instant adoption time, with users able to incorporate new capabilities into their existing workflows.

Rapid Module Implementation

Individual platform modules were redesigned and implemented in two to four weeks, enabling the company to modernize much of the platform in six months.

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