Global manufacturer uncovers workforce insights to strengthen its culture.

Aiming to align its culture and improve retention across plants, the company partnered with Toptal to gather candid feedback from frontline employees and boost its culture.

Client

A Fortune 500 building materials leader with multibillion-dollar revenue in insulation and roofing solutions.

Employees

25,000+

Revenue

$11.5B

Industry

Industrials

Delivered Services

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Challenge

Culture variations across the company’s plants contributed to inconsistent employee experiences, from attraction and tenure to attrition and offboarding. The company sought a partner to capture authentic, actionable employee insights for creating a more consistent and improved culture—particularly from underrepresented plant staff.

Solution

A trusted, collaborative listening approach

Toptal deployed two consultants to lead Voice of the Employee (VOE) interviews across 11 U.S. facilities. In close partnership with the internal team, they built trust quickly and engaged employees at all levels, while creating a scalable process for ongoing cultural improvement.

Ground-level insights to guide action

The interviews surfaced systemic challenges: communication breakdowns, limited advancement opportunities, and facility conditions that impacted morale. By approaching these issues through open dialogue, the team built a clear and honest picture of what employees needed to succeed.

Outcome

Actionable feedback, plant by plant

The project delivered detailed, site-specific insights that leadership could act on immediately. These findings helped inform strategic culture initiatives tailored to each facility’s unique needs—laying the groundwork for stronger engagement and better retention across the board.

Renewed trust between leadership and teams

By creating space for honest conversations and validating employee concerns, Toptal helped rebuild trust between frontline teams and management. Employees felt heard, leaders felt empowered, and the organization took a meaningful step toward a healthier, more inclusive workplace culture.

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