Toptal helps HR software company modernize website and manage content across 5 languages.

An HR software company partnered with Toptal to implement a modern website design aligned with its new brand while managing content for five languages.

Client

A Germany-based HR software company providing payroll and people management tools to mid-sized businesses.

Employees

1,700+

Revenue

$210M

Industry

Technology

Delivered Services

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Challenge

The company’s marketing website needed a more modern visual identity that reflected its new branding and supported multilingual content.

Solution

Brand-aligned Redesign

Toptal collaborated with a design agency to implement a new website concept aligned with the company’s updated branding, prioritizing key pages for the initial rollout.

Multilingual Content Management

Toptal implemented a structured approach with Contentful CMS to efficiently manage multilingual websites. Essential tools like Phrase, Figma, Slack, and Jira enhanced workflows, ensuring adherence to brand standards.

Outcome

Successful Redesign Rollout

Toptal transitioned the company’s most important pages to the new design, creating a more modern digital presence aligned with its updated brand.

Positive Stakeholder Feedback

While website functionality and business metrics remained largely unchanged, the redesigned experience received positive qualitative feedback from both stakeholders and customers.

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