Toptal helps insurance company speed campaign design with AI-assisted workflows.
An insurance company partnered with Toptal to manage a growing backlog of design requests, accelerate reviews, and deliver consistent, on-brand creative across multiple campaigns running in parallel.
Client
A US-based insurance agency selling auto and personal insurance through retail locations and online.
Employees
Revenue
Industry
Financial ServicesDelivered Services
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Schedule a CallChallenge
With multiple campaigns running at once, the company’s five-person marketing team lacked a structured process for organizing and prioritizing design requests. Work began piling up, making it difficult to keep projects moving and creating a need for additional design capacity.
Solution
Structured Design Workflow
Toptal added dedicated design capacity and introduced a clearer process for moving requests from brief to delivery, clarifying campaign needs upfront, tracking work in progress, and quickly returning initial designs for marketing review.
AI-assisted Creative Alignment
The designer used Claude to explore copy and headline directions and Midjourney to develop visual references before creating final assets in Figma and Adobe Creative Cloud, helping the team align earlier and reduce review rounds.
Outcome
On-time Campaign Delivery
With design requests moving through a more structured process, the marketing team cleared its backlog and launched concurrent campaigns on schedule with consistent creative that followed the company’s established brand guidelines.
Shorter Review Cycles
Early alignment on messaging and visual direction reduced back-and-forth during production, helping the team approve designs with fewer changes and plan campaigns knowing the creative work was covered.
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