Toptal streamlines Salesforce Marketing Cloud processes for Fortune 500 automaker.

A luxury automotive leader faced inefficiencies in managing Salesforce Marketing Cloud tasks. Toptal improved alignment and productivity through process optimization.

Client

A Fortune Global 500 automaker with an estimated market value of approximately $6 billion.

Employees

100,000+

Industry

Automotive

Delivered Services

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Challenge

The company’s digital product engineering division dealt with disconnected Salesforce teams, resulting in misalignment and project delays.

Solution

Process Optimization

Toptal implemented a systematic, teamwide approach to streamline and organize tasks based on priority and team member capability and capacity.

Salesforce Task Management

Toptal consolidated the company’s Salesforce team and efficiently managed day-to-day Salesforce Marketing Cloud tasks, including queries, emails, and CloudPages.

Outcome

Salesforce Operational Efficiency

The company experienced increased operational efficiency through improved team-task compatibility and synchronicity, ensuring all tasks were correctly prioritized and carried out effectively.

Enhanced Salesforce Proficiency

The company’s digital product engineering division was equipped to manage Salesforce Marketing Cloud tasks with proficiency, reducing complexity, increasing speed, and enhancing overall operational capabilities.

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