Toptal streamlines Salesforce Marketing Cloud processes for Fortune 500 automaker.
A luxury automotive leader faced inefficiencies in managing Salesforce Marketing Cloud tasks. Toptal improved alignment and productivity through process optimization.
Client
A Fortune Global 500 automaker with an estimated market value of approximately $6 billion.
Employees
Industry
AutomotiveDelivered Services
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Schedule a CallChallenge
The company’s digital product engineering division dealt with disconnected Salesforce teams, resulting in misalignment and project delays.
Solution
Process Optimization
Toptal implemented a systematic, teamwide approach to streamline and organize tasks based on priority and team member capability and capacity.
Salesforce Task Management
Toptal consolidated the company’s Salesforce team and efficiently managed day-to-day Salesforce Marketing Cloud tasks, including queries, emails, and CloudPages.
Outcome
Salesforce Operational Efficiency
The company experienced increased operational efficiency through improved team-task compatibility and synchronicity, ensuring all tasks were correctly prioritized and carried out effectively.
Enhanced Salesforce Proficiency
The company’s digital product engineering division was equipped to manage Salesforce Marketing Cloud tasks with proficiency, reducing complexity, increasing speed, and enhancing overall operational capabilities.
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