Toptal boosts martech company’s usability and drives sales growth.
A martech company faced challenges with its product’s initial version, which lacked user-centered features, leading to poor usability and stalling growth.
Client
A San Francisco-based AI platform helping brands generate and optimize high-impact digital ads at scale.
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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The company’s first product version fell short of user expectations due to disjointed design decisions made by developers, resulting in an outdated and inefficient platform that hindered user satisfaction and growth potential.
Solution
Design System Implementation
Toptal’s designer introduced a comprehensive design system, streamlining the product’s layout and ensuring consistency across all design elements, which enhanced the UX and navigation.
User-centric Redesign
By conducting user research and employing tools like FigJam and Figma, Toptal’s designer undertook a full platform redesign, focusing on simplifying the user journey and improving organization.
Outcome
Enhanced Platform Navigation
The redesigned self-service platform delivered a significantly improved UX, with simplified navigation and a more intuitive structure.
Driving Sales Growth
These improvements led to consistent month-over-month sales growth, helping the company secure funding and establish itself as a strong contender in the B2B martech space.
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