Toptal improves ROAS and campaign performance for leading media company.
Toptal embedded an experienced paid social specialist within the client's marketing organization to improve campaign performance, optimize advertising spend, and deliver stronger audience engagement.
Client
A US-based media company running affiliate commerce and branded advertising campaigns online.
Employees
Revenue
Industry
Communications, Media & EntertainmentDelivered Services
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Schedule a CallChallenge
A leading media company needed an experienced paid social expert to manage affiliate commerce and branded campaigns from within its internal marketing team. Without dedicated in-house expertise, campaigns struggled to meet key performance indicators and consistently achieve target returns.
Solution
Targeted Paid Social Strategy
Toptal integrated closely with brand, design, editorial, and operations teams to develop campaign strategies tailored to each client’s objectives, ensuring every paid social initiative aligned with goals and success metrics.
Data-driven Campaign Management
Using Meta Ads Manager, Looker, and structured performance reporting, Toptal continuously monitored campaign performance, optimized audience targeting, and refined advertising strategies based on weekly insights and stakeholder feedback.
Outcome
Rapid Campaign Improvement
Campaign optimization delivered stronger key performance indicators, including positive return on ad spend for select campaigns, higher click-through rates, broader audience reach, and increased traffic to sponsored content.
Continuous Performance Optimization
A collaborative, data-driven process established ongoing campaign refinement across affiliate and branded advertising, helping maximize advertising effectiveness while generating valuable insights to improve future campaigns.
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