Toptal transforms AR/VR content creation for Fortune 500 media company.

A leading media company empowered creators with immersive AR/VR tools and promoted 5G technology using Toptal's expertise.

Client

A global media company with a multibillion-dollar valuation, reaching hundreds of millions of users worldwide.

Employees

8,000+

Industry

Communication, Media and Entertainment

Delivered Services

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Challenge

The media company struggled with vague project definitions, frequent team changes, and a shortage of specialized resources for promoting 5G capabilities through AR experiences.

Solution

Squad-based Model

Toptal transitioned the platform to a squad-based model, assembling versatile professionals who co-development a software developer kit for AR experiences and built a 3D asset pipeline for AR authoring.

Advanced AR Tools

Toptal developed intuitive tools for creating AR/VR experiences, developing a method to stream Unreal Engine to AR and improving rendering engines.

Outcome

Improved Management

The squad-based model improved project management and team stability, enabling efficient project completion and enhanced content generation.

Accelerated Creation

User-friendly tools empowered creators, significantly reducing the learning curve and accelerating the production of immersive content.

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