Toptal cuts media leader’s onboarding from days to minutes by automating 93% of the process with AI.
A leading media company needed to accelerate customer onboarding to support growth. Toptal built an AI-powered automation system that eliminated manual workflows and enabled scalable onboarding without increasing headcount.
Client
A US-based diversified media company operating publishing, broadcasting, and digital media businesses globally.
Employees
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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Schedule a CallChallenge
Customer onboarding required multiple manual steps, frequent communication to resolve data issues, and extensive configuration across numerous screens. Each setup took approximately four days, limiting scalability and increasing operational costs.
Solution
AI-powered Onboarding Automation
Toptal designed a multiagent automation system using LangGraph, Amazon Bedrock, Playwright, and Python, which integrated seamlessly with existing interfaces to automate complex onboarding workflows.
Hybrid API and UI Automation
Toptal combined API-driven bulk data processing with UI automation for detailed configurations. Specialized agents handled authentication, data import, permissions management, and workflow setup, creating a flexible and testable onboarding pipeline.
Outcome
Reduced Onboarding Time
The new AI system reduced onboarding time from four days to minutes, fully automating 93% of process steps. Eliminating manual configuration led to a reduction in errors and faster customer activation.
Scalability Without Compromise
The new system accelerated customer acquisition, allowing scalability without increasing headcount. Improved efficiency allowed the company to focus on growth while maintaining high service standards in a competitive landscape.
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