Toptal helps software company achieve 50% revenue growth through pricing optimization.
Toptal’s pricing experts helped a software firm implement a new pricing model, capturing additional value and driving revenue growth.
Client
A cloud-based asset management software provider helping organizations track and manage assets across their lifecycle.
Employees
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
The company’s pricing plan failed to capture the value of product integrations,leading to uncaptured revenue and missed growth opportunities.
Solution
Customer Segmentation
Toptal analyzed the company’s customers and their usage patterns and then created a market map to analyze competitor pricing, enabling the development of a targeted, competitive pricing strategy.
Complex Pricing Analysis
Toptal conducted multivariable regression analysis to quantify customers’ willingness to pay for product add-ons, guiding the new pricing plan.
Outcome
Optimized Pricing Strategy
The new model aligned pricing with the number of integrations used by customers, effectively monetizing the company’s product add-ons and improving its overall financial performance.
Revenue Growth
Toptal’s analysis and new pricing model meant the firm was able to charge more for its products while minimizing customer churn, contributing to 50% revenue growth.
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