Toptal resolves integration issues for Fortune Global 500 automaker.

A top automotive company faced severe Salesforce Marketing Cloud integration issues. Toptal identified and rectified the root cause, optimizing its digital marketing.

Client

A Fortune Global 500 automaker with an estimated market value of about $6 billion.

Employees

84,000+

Industry

Automotive

Delivered Services

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Challenge

The automaker struggled with Salesforce Marketing Cloud integration issues, leading to incorrect contacts and disrupted marketing automation.

Solution

Correcting Integration

Toptal reviewed the integration process, disconnected the faulty Salesforce ID, and replaced it with the correct ID, ensuring proper data flow.

Enhancing Automation

Toptal built comprehensive journeys, tailored automation processes, and developed email templates and content blocks for optimal digital marketing performance.

Outcome

Precise Data Entry

Fixing the integration issue prevented incorrect contacts from entering the system, resulting in more accurate and effective marketing campaigns.

Enhanced Marketing

New journeys, automation processes, email templates, and content blocks improved marketing capabilities, enabling more efficient and targeted operations.

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