Toptal helps wellness brand launch cohesive visual identity and packaging system.
After previous branding efforts missed the mark, a wellness supplement brand reached out to Toptal to create a cohesive visual identity and packaging system for its growing product line.
Client
A US-based wellness brand selling nutritional supplements across a growing product line.
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The brand’s owner was dissatisfied with its existing visual identity and needed a clearer creative direction before bringing its products to market. The company needed an identity and packaging system that could work consistently across the product line.
Solution
Unified Brand Direction
Toptal refined the existing identity into a cohesive visual system, using Adobe Creative Cloud and a strategic branding process informed by the owner’s vision, business goals, and audience.
Integrated Packaging System
Rather than designing each package separately, the work connected the brand identity and packaging through a consistent system that could be applied across the product line.
Outcome
Confident Brand Launch
The completed identity and packaging gave the company a brand direction its stakeholders were confident taking to market, earning enthusiastic feedback from the owner and wider team.
Expanding Product Presence
The company successfully commercialized its products following the project and continued applying the brand as it launched its website and expanded the product line.
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