Meaningful Design and the Art of Delightful UX
Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

Kaushik Ghosh
Art vs Design – A Timeless Debate
Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

Miklos Philips
Product Strategy: A Guide to Core Concepts and Processes
In this age of lean startups, designers often find themselves in stretch roles where they are in charge not only of a product’s design but also of coming up with the type of product to build.

Tanya Junell
How to Conduct Effective UX Research: A Guide
Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

Ivan Annikov
The Ultimate UX Hook : Anticipatory, Persuasive, and Emotional Design in UX
Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

Miklos Philips
The Value of Design Thinking in Business
Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

James Pikover
Dark UIs. The Good and the Bad. Dos and Don’ts.
Dark-themed UIs can be dramatic, stylish, and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls that every designer would be wise to keep in mind.

Miklos Philips
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