UserExperience

Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

In this age of lean startups, designers often find themselves in stretch roles where they are in charge not only of a product’s design but also of coming up with the type of product to build.

Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

Dark-themed UIs can be dramatic, stylish, and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls that every designer would be wise to keep in mind.