UserResearch

Learn the value of minimum viable prototypes (MVPrs), a quick and affordable way to create, launch, test, and improve digital products based on real-world insights.

An illuminating infographic highlights 10 e-commerce pain points that ruin the user experience and lead to shopping cart abandonment.

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the “job” a customer is trying to get done.

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

User testing is easy and inexpensive and will substantially improve product designs. Insights from observing how people use a digital product are well worth it, as outlined in this six-step process.