UX

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

There’s significant overlap between UX and Design Thinking. Like UX, Design Thinking is an iterative process where ideas breathe life based on the needs, thoughts, and behaviors of real users.

Stepping away from preconceived notions about “typical” users through an inclusive design process allows designers to create digital products that are user-friendly to the widest range of people.

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.

Mind maps are widely used as a thinking tool. Designers can use them to organize ideas into an arrangement for clarity as well as untangle system complexity to make things more understandable.

Interface designers: A disregard for UX security places users at risk—financially, professionally, and emotionally. Learn why security is a crucial aspect of interface design.