WebDesign

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You Be You: Creating Content for the Gen Z Design Aesthetic

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

10 minute readContinue Reading
Jorge Gonzalez Miksi

Jorge Gonzalez Miksi

Paving the Path to Purchase: E-commerce UX Best Practices

Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Webflow Advantages for No Code Web Design: A Case Study

A new generation of no code web design tools promises to free designers from the tedium of traditional web development. We explore how to use Webflow to design and launch a startup company website.

8 minute readContinue Reading
Mayank Sharma

Mayank Sharma

Give Them Incentive: How to Leverage a Loyalty Program Design Framework

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6 minute readContinue Reading
Astha Agarwal

Astha Agarwal

Solutions, Not Art – The True Business Value of Design

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading
Andres Esquivel

Andres Esquivel

Consistency Is Key: How to Build a Figma Design System

Figma has advanced features that are tailored to meet expectations for consistency during the design process. This tutorial outlines how a Figma component library can work well within a design system.

8 minute readContinue Reading
Jason Gilmour

Jason Gilmour

How to Design Landing Pages That Convert

There are millions of sites out there vying for attention and engagement. High-converting landing pages convert visitors into leads and help businesses reach their marketing and growth objectives.

9 minute readContinue Reading
Bree Chapin

Bree Chapin

Are the hazards worth it when designers turn into web design trend-chasers? Web design trends, if not considered carefully and implemented with caution, could lead to several common UX mistakes.

9 minute readContinue Reading
Bojan Janjanin

Bojan Janjanin

Looking at Ro-Lu: A Usability Case Study

How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?

7 minute readContinue Reading
Darko Stanimirović

Darko Stanimirović

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