Graphic

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

When designers prioritize compelling imagery over accuracy, data visualizations deceive. To communicate data with integrity, designers must avoid common data visualization mistakes.

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

It wasn’t easy, but you looked uncertainty in the eye and made the biggest bet of your career. Now what? We’ve got an encouraging word for new freelancers and anyone who’s braved self-employment.

The theory of visual hierarchy is different from its practical application. More advanced concepts of visual perception are worth exploring because their mastery is key for great visual design.

Possibly with the exception of color, the typeface styles used in a design have a greater impact on the way a user perceives that design than virtually any other individual design element.

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).