BestPractices

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Christopher Holloway

Communicating With Investors: Best Practices for Startups

By Christopher Holloway
Investors aren’t patrons—they’re business partners, and startups should treat them as such. Regular updates and the occasional call for advice go a long way toward optimizing the relationship.
8 minute readContinue Reading
John Lee

An Effective ROI Framework for Developing a Work-from-anywhere Policy

By John Lee
As workers increasingly prioritize flexible working arrangements, Toptal finance expert John Lee suggests a strategy to help employers balance the potential risks and rewards of offering a WFA option.
12 minute readContinue Reading
Emilio Parente

Cash Flow Optimization: How Small and Medium Businesses Can Unlock Value and Manage Risk

By Emilio Parente
Cash flow optimization requires a disciplined approach that anticipates liquidity shocks and allocates windfalls strategically in order to maximize opportunity.
9 minute readContinue Reading
Melissa Lin

Understanding the Cybersecurity Landscape in 2021

By Melissa Lin
More than a year after the onset of COVID-19, organizations must shift from temporary stopgap measures to more robust cybersecurity strategies and technologies. Here’s how to keep your company safe.
10 minute readContinue Reading
Natasha Ketabchi

Starting an App Business the Right Way

By Natasha Ketabchi
Building an app-based business can be a daunting project: Within such a competitive space, how can you make your app stand out, attract and retain the right audience, and then monetize it?
9 minute readContinue Reading
Jeffrey Fidelman

Building a Business Continuity Plan

By Jeffrey Fidelman
When a disaster interrupts your business operations, a well-thought-out continuity plan can help keep your business afloat. Here are five steps you can take to protect your company from becoming one of the 40% of businesses that close up for good in the aftermath of a disaster.
7 minute readContinue Reading
Hudson Cashdan

A Step-by-step Guide to Building an Accurate Financial Model

By Hudson Cashdan
Many financial models fail because they rely on optimistic assumptions and ignore the risks presented by uncertain variables. This six-step guide illustrates how to avoid these pitfalls and develop practical, accurate financial models to inform your decision-making.
8 minute readContinue Reading
Natasha Ketabchi

Reorganizing for Survival: Building Scenarios

By Natasha Ketabchi
In the “new normal,” how should business leaders ensure that their business is well-equipped to survive and then thrive? Scenario analysis is a handy tool: How are scenarios built and translated into financial projections?
7 minute readContinue Reading

Remote Reinvention: How to Find Freelance Work

By Toptal Talent Network Experts
Building up a pipeline of work as a finance consultant requires a portfolio approach to the various inbound and outbound options for lead generation.
5 minute readContinue Reading

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