Market Research

Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?

The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?

Tech firms have enjoyed a deluge of funding in the last few years. Fintech is no exception. Now is the time to see which companies are here to stay and can become profitable - there will be some necessary consolidation and perhaps some high-profile failures.

The restaurant industry is infamous for its failure rate. The most common reason for failure is location. Cloud kitchens do away with this obstacle, allowing restaurants to operate without having a central hip location.

Will electric airplanes dramatically reduce fuel costs, save the environment, and jumpstart the dying regional industry? In this article, we examine why electric airplanes are having their moment in the sun. We size the market, take bets on the winning players, investigate the challenges in current technologies, and take a guess at when you'll be flying in an electric plane.

What happens when interest rates drop below zero - are you really paid to borrow money? Japan, Sweden, Denmark, Switzerland, and the Eurozone have all experienced negative rates and their experiences give pointers towards the effectiveness of such strategies.

One of the most notable developments of recent years has been the boom in veganism. The Beyond Meat Company’s IPO in May 2019 captured this zeitgeist and is one of the stand-out financial events of the year. Can the company live up to the hype and satisfy its investors?

As Airbnb may soon IPO, how does it compare against more traditional businesses in the travel space? We compare it to another top company in the travel sector, Expedia, and analyze how their originally divergent strategies are slowly converging.

In this article, Toptal Finance Expert Jacob Decter unpacks the concept of buyer power, one of the Five Forces that Michael Porter popularized in his now famous framework, providing useful insights and tips to businesses looking to stay ahead of the game and thrive.