Market Research

Showing 10-18 of 37 results
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Imperfect Harmony: An Overview of SoundCloud vs. Spotify

by Natasha Ketabchi

Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?

9 minute readContinue Reading
FinanceIcon ChevronRevenue and Growth

Doing Business in the European Union

by Paul Ainsworth

The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?

11 minute readContinue Reading
FinanceIcon ChevronInvestors and Funding

State of the Fintech Industry (with Infographic)

by Natasha Ketabchi

Tech firms have enjoyed a deluge of funding in the last few years. Fintech is no exception. Now is the time to see which companies are here to stay and can become profitable - there will be some necessary consolidation and perhaps some high-profile failures.

17 minute readContinue Reading
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Serving Food From the Cloud

by Naveen Sharda

The restaurant industry is infamous for its failure rate. The most common reason for failure is location. Cloud kitchens do away with this obstacle, allowing restaurants to operate without having a central hip location.

8 minute readContinue Reading
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Green for Take Off - Inside the Electric Airplane Industry

by Elizabeth J. Howell Hanano, CFA

Will electric airplanes dramatically reduce fuel costs, save the environment, and jumpstart the dying regional industry? In this article, we examine why electric airplanes are having their moment in the sun. We size the market, take bets on the winning players, investigate the challenges in current technologies, and take a guess at when you'll be flying in an electric plane.

14 minute readContinue Reading
FinanceIcon ChevronFinance Processes

Analyzing the Effects of Negative Interest Rates Across Five Economies

by Alex Graham, CFA

What happens when interest rates drop below zero - are you really paid to borrow money? Japan, Sweden, Denmark, Switzerland, and the Eurozone have all experienced negative rates and their experiences give pointers towards the effectiveness of such strategies.

12 minute readContinue Reading
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Plant Power: A Look at Beyond Meat and Its Competitors

by Natasha Ketabchi

One of the most notable developments of recent years has been the boom in veganism. The Beyond Meat Company’s IPO in May 2019 captured this zeitgeist and is one of the stand-out financial events of the year. Can the company live up to the hype and satisfy its investors?

8 minute readContinue Reading
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Perfecting Private Accommodations: Airbnb vs. Expedia

by Tyler Cain

As Airbnb may soon IPO, how does it compare against more traditional businesses in the travel space? We compare it to another top company in the travel sector, Expedia, and analyze how their originally divergent strategies are slowly converging.

8 minute readContinue Reading
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Industry Analysis and Porter’s Five Forces: A Deeper Look at Buyer Power

by Jacob Decter

In this article, Toptal Finance Expert Jacob Decter unpacks the concept of buyer power, one of the Five Forces that Michael Porter popularized in his now famous framework, providing useful insights and tips to businesses looking to stay ahead of the game and thrive.

9 minute readContinue Reading

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