Toptal Management Consulting Expert
What’s Next for Equity Crowdfunding?
Toptal Management Consultant Bechara Kara runs through the crowdfunding market’s recent milestones, highlighting some of the shortcomings that can potentially threaten crowdfunding as a tool for democratizing finance, concluding with suggestions for a balanced approach in promoting its evolution.

Bechara Kara
Bechara is a private equity professional and former investment banker, with extensive experience in corporate finance, M&A, and fundraising.
Lyft vs. Uber: Hailing a Ride to Public Markets
With both expected to go public in 2019, we look at Lyft vs Uber and how they would be valued on the public markets. This analysis also comprises an overview of their respective business models, finances, and expansion strategies.

Zachary Elfman
Zach is a modelling, fundamental analysis and valuation expert that has managed money for PE and hedge funds. He now runs his own business.
Revenue-based Financing in VC: A Study on Playing Averages Over Home Runs
Revenue-based financing allows an entrepreneur to repay an investment over time, to retake ownership of their business, and give a capped return to investors. With founders increasingly rejecting the scale-at-all-costs mentality, this article investigates the math of revenue-based investing and whether in VC it is possible to play averages over home runs.
Toptal Talent Network Experts
Valuation Drivers to Consider During the M&A Sale Process
While selling one’s company can seem like a daunting and difficult task, there exists a proven model and framework that drives valuation to maximum levels and leads to deals successfully getting done. This post is a guide for those contemplating a sale, as to what are the primary and secondary valuation drivers in a sale and how the process is conducted.

Jonathan Wesner, CFA
Jonathan has more than eight years of experience in M&A, successfully completing 35 investment banking transactions totaling $940 million.
Goodbye, Overdue Receivables
Overdue receivables are one of the most common and serious frustrations entrepreneurs face. The hidden costs can be staggering, from lost time dealing with the problem to the cost of hiring dedicated experts, to the serious and long term damage to a business’ reputation with its clients. In this guide, we provide six steps all businesses should take to avoid the headache of overdue receivables.

Scott Hoover
Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.
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Python and Finance: Power Up Your Spreadsheets
The Python language has the functionality to consign many a VBA-filled spreadsheet, held together with sticky tape, to the recycle bin. Its ease of use and suitability for iterative development lends well to finance-based workflows. We delve into this and provides a brief tutorial.

Stefan Thelin
Stefan is the Director of Data-Driven Insights and Analytics for Cargotec, a leading provider of cargo and loading solutions. He has also served as an M&A director and a startup CFO, and led financial modeling and analysis as a leveraged finance manager at the Royal Bank of Scotland.
How to Craft a Successful Go-to-Market Strategy
As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach—including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

Natasha Ketabchi
Natasha is a management consultant with experience in capital markets, government, financial restructuring, and venture investments. She has an MBA from the Wharton School of the University of Pennsylvania and transitioned to venture capital after a career in banking at JPMorgan, HSBC, and Alvarez & Marsal.
Evaluating the Nature of Business Ethics in Practice
Using the 2016 Wells Fargo Banking Scandal as an example, this article dissects the situation according to the principles of the three classic ethical theorists: Plato, Kant, and Mill. It then offers some suggestions on how to improve ethics in business.

Martin Kemeny
Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.
Pricing Strategies for Success: A Practical Guide
Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company’s revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer.
In this article, Toptal Management Consultant Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

Dalibor Pajic
Dalibor is a CFO with over 15 years of experience in corporate finance, investment management, pricing management, and business development.
How to Get Consulting Clients – An Interview with Steve Blank
Consultants often struggle to find new, solid clients. We asked Steve Blank, the founder of the Lean Startup movement (and someone who has helped hundreds of companies get a better product to market faster and worked with dozens of consultants along the way) how consultants can attract clients.
Steve’s advice is a bit counter-intuitive. But it’s something that Toptal’s best consultants have already been doing for years.

Elizabeth J. Howell Hanano, CFA
Elizabeth began her career as an equity analyst and brings a deep understanding of how to unlock value within companies, big and small.
Adapting for Success: A Guide to Change Management
With today’s rapid pace of technological progress, organizational change is perhaps more necessary than it ever has been. But change is hard. Countless studies show that more often than not, corporations fail to implement change successfully, losing money, time, and employee morale in the process.
Based on his 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO, Toptal Management Consultant Edwin Petersen outlines his thoughts on why change management often fails and how to get it right.

Edwin Petersen
Edwin has 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO.
Survival Metrics: Getting to Grips with the Startup Burn Rate
Burn rate is one of the simplest, yet most fundamental metrics that investors and startups focus on. It pertains to the total cash spend of the business per month, which demonstrates both growth progress and potential runway that the business has to survive. This article introduces the burn rate concept and the tactics that can be applied to optimize it.

Pierre Francois
Pierre is a strategic finance professional focused on reporting, forecasting, internal controls, and ERP implementation.
Financial Clarity at Last: How to Reboot Your Chart of Accounts Structure in 7 Steps
It is quite common for financial reports to fall short of executives’ expectations. Accounting teams tend to focus on doing things the “right way” rather than asking readers of the financial statements what they want to see.
In this article, Toptal Management Consultant Scott Hoover demonstrates how to set up a chart of accounts and raise your organization’s financial reporting to the next level.

Scott Hoover
Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.
The Rules of Motivation: A Story About Correcting Failed Sales Incentive Schemes
Rewards programs and sales incentive schemes are necessary for any business that operates outbound customer acquisition channels. They encourage certain behavior and that, if poorly constructed, can lead to perverse results and conflicting interests. Creating a holistic plan that stimulates positive company-wide behavior is an art that has huge benefits.

Kresimir Profaca
Kresimir is an entrepreneur and CFO with more than two decades of experience in growth-stage startups and large corporations.
Aligned for Success: A Guide to What Investors Look for in a Startup
Startup investors are not benevolent creatures, they’re looking for certain signals that help to persuade them to part with their money. This guide, written from an investor’s perspective, intends to help startups understand the key areas to focus on and emphasize when raising money.

David Bradshaw
David is a financial expert who has assisted startups and companies in various growth stages to secure funding, involving deals of up to $100 million. He specializes in cash flow management and financial planning, and modeling, with a focus on real estate, consumer, and financial sectors.
The Undeniable Importance of a Business Plan
We often hear about business plans in the context of early-stage companies; however, constructing excellent business plans is difficult and time-consuming, so many entrepreneurs avoid them. But, is this a mistake?
While most people may be aware of the “soft” arguments for and against writing a business plan, in this article, a Toptal Management Consultant takes a data-driven approach to addressing the debate. In it, he finds strong evidence to support the notion that writing an excellent business plan is time well spent.

Sean Heberling
Sean has analyzed 10,000+ companies, built complex models, and helped facilitate $1+ billion in investment transactions.
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