Toptal builds growth strategy and repositions AI-powered app to compete against emerging rivals.
An AI-powered resale pricing app partnered with Toptal to diversify user acquisition, improve conversion, and establish a differentiated brand position in an increasingly competitive market.
Client
A US-based consumer app helping thrift and secondhand resellers price and manage inventory with AI.
Industry
TechnologyDelivered Services
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Despite achieving 6,400+ installs and a 57% trial-to-paid conversion rate, the app relied heavily on a single paid acquisition channel. When ad spend declined, daily downloads fell 72%, while its 9.15% install-to-trial conversion rate revealed another opportunity to strengthen the acquisition funnel.
Solution
Integrated Acquisition Strategy
Toptal connected App Store optimization, paid social, organic content, and product UX into a unified growth strategy, including a redesigned App Store presence and new TikTok and Meta campaign frameworks.
Category-focused Brand Positioning
After analyzing eight direct competitors, Toptal identified an opportunity to differentiate the app through a more authentic, reseller-focused brand voice and developed five content pillars to build community awareness.
Outcome
Diversified Growth Framework
Toptal delivered paid social, ASO, SEO, UX, and organic content strategies designed to reduce reliance on a single acquisition channel and improve conversion throughout the user journey.
Distinctive Market Positioning
The competitive analysis uncovered an unclaimed positioning opportunity, shifting the brand from SaaS-oriented messaging toward the language of thrift resellers and establishing a strategic foundation for content and community growth.
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