Fortune 500 automotive company improves marketing effectiveness despite budget limitations.
Facing the largest cost-cutting effort in the company’s history, the client challenged Toptal to help increase efficiency while maintaining quality.
Client
A Fortune Global 500 automaker with an estimated market value of approximately $6 billion.
Employees
Industry
AutomotiveDelivered Services
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The client uses Salesforce as its CRM and utilizes the Salesforce Marketing Cloud (SMFC) tool for managing customer relationships and creating personalized marketing campaigns. Prior to the budget cuts, the client had been working with a team of Toptal talent to perform analysis, implement campaigns, and measure effectiveness, along with a team from another vendor. In light of company-wide mandates, the client required increased efficiency, and turned to Toptal for help.
Solution
Doing more with less
The Toptal client partner suggested a new team configuration, with a focus on keeping costs low. As the existing Toptal talent team had established the key groundwork for the client’s SFMC campaigns, we could transition the ongoing work to a more cost-effective team mix.
Consolidation and efficiency
Based on Toptal’s flexibility, the client was able to transfer the work from the other vendor into the Toptal team. This move unlocked significant efficiencies and allowed for a more streamlined, consolidated workflow.
Outcome
Goals met, standards maintained
The revised Toptal team continues to provide the SFMC support and optimization necessary to improve the effectiveness of CRM activities and generate increased revenue.
A growing, cost-effective partnership
Due to the success of the initial project, the client sees opportunities to further increase efficiencies by expanding the scope of the relationship with Toptal. We will be supporting the company with work involving data engineering, Python, and several other competencies.
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