Toptal increases demo engagement to over 1,700 runs for cybersecurity firm.
Toptal helped a cybersecurity firm enhance its demo center, significantly improving user engagement and enabling 1,739 demo runs within 90 days.
Client
A U.S.-based confidential computing platform securing applications and data with hardware-backed encryption.
Employees
Revenue
Industry
Business ServicesDelivered Services
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The demo center, crucial for showcasing confidential computing technology, faced usability issues that limited its effectiveness, hindering the sales team’s ability to demonstrate products and engage potential clients.
Solution
User-centered Usability Review
Toptal conducted heuristic evaluations and contextual inquiries, prioritizing actionable recommendations to address usability challenges and improve the demo center experience.
Design System and UI Enhancements
Toptal introduced a scalable design system and experimented with new layouts and UI concepts, improving both the functionality and visual appeal of the demo center.
Outcome
Increased Demo Runs
Within 90 days, the demo center recorded 691 external user demo runs and 1,048 internal user runs, showcasing its effectiveness as a key sales tool.
Secured Partnership Deal
The improvements played a crucial role in securing a major partnership deal, with clients praising the updated demo center as a superior sales tool compared to internal resources.
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