Toptal helps dental brand become a luxury market leader with strategic branding.
A dental brand sought to launch a luxury toothpaste product but struggled with branding and marketing. Toptal provided the expertise needed to create a cohesive, high-end identity.
Client
A U.S.-based personal-care company offering environmentally conscious toothpaste and mouthwash tablet products.
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The co-founders excelled in manufacturing but faced difficulties establishing a luxury identity, leading to ineffective social media efforts and market confusion.
Solution
Redefining Brand Identity
Toptal reimagined the dental brand with a luxurious, modern approach, creating a premium brand book with new logos, packaging, and digital assets that elevated its presence in the high-end beauty market.
Strategic Market Entry
Toptal developed a targeted market entry plan, including a website and social media strategy, to reach influencers and connect with the brand’s target audience through consistent messaging and high-end design.
Outcome
Successful Market Launch
Toptal’s efforts resulted in a successful launch in the luxury beauty market, with positive customer feedback and increased sales, impressing customers like a hygienist who praised the product’s quality and design.
Established Competitive Presence
The brand’s social media presence improved significantly, increasing audience engagement and elevating its credibility in the competitive luxury market.
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