Toptal helps e-commerce company more than double clicks with unified search.
An e-commerce company needed a more coordinated search strategy as it prepared to launch a new website. It turned to Toptal to unify SEO and digital marketing efforts across teams.
Client
A US-based e-commerce retailer unifying SEO and search strategy across teams for a site relaunch.
Revenue
Industry
Consumer Products and ServicesDelivered Services
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SEO, development, PR, and other marketing initiatives were managed across different teams without a unified organic growth strategy. At the same time, the company was developing a new e-commerce site and needed to strengthen its search architecture without losing momentum on the existing site.
Solution
Unified Search Strategy
Toptal connected SEO, AEO/GEO, content, development, and authority-building efforts within a single organic growth framework, coordinating priorities across teams while improving the existing site’s search performance.
Data-driven Site Architecture
More than 5,000 keywords were mapped by search intent to shape the new site’s navigation, taxonomy, product pages, internal linking, and content structure. Toptal also established structured data and entity optimization standards to support visibility across traditional and AI-driven search.
Outcome
Organic Clicks Doubled
In less than four months, organic clicks on the existing site increased 101%, from 26,000 to 52,200, as impressions rose 56% and average search position improved from 19.4 to 8.9.
168% More Citations
AI-search visibility grew alongside traditional search performance, with Semrush-tracked AI citations increasing approximately 168%, from 932 to roughly 2,500, and the number of cited pages rising 52%.
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