Toptal strengthens financial services brand identity and increases prospect calls.
A financial services software company partnered with Toptal to develop a more authoritative visual identity that better reflected the quality of its fraud-prevention technology and built credibility with risk-conscious financial institutions.
Client
A US-based financial services software company strengthening its brand identity and sales materials.
Revenue
Industry
Financial ServicesDelivered Services
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Schedule a CallChallenge
The company had strong fraud-prevention technology, but its visual identity had not kept pace. Without a formal brand guide, cohesive website, or authoritative sales materials, the company risked undermining trust with banks and financial institutions before sales conversations even began.
Solution
Unified Brand Identity
Toptal extrapolated a complete visual system from the company’s existing logo, establishing color, typography, and UI components designed to convey precision and credibility across sales and digital touchpoints.
Cohesive Digital Experience
Toptal applied and tested the new identity through pitch decks before extending it to responsive website designs, delivering structured, developer-ready Figma files for consistent implementation.
Outcome
Increased Prospect Calls
After introducing the redesigned pitch decks, the company saw an increase in calls booked by prospects, providing an early indication that the more authoritative presentation resonated with financial services audiences.
Scalable Brand Foundation
The new visual system gave the company a cohesive foundation across sales and digital channels, while developer-ready designs enabled its internal team to maintain consistency as the website and business evolved.
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