Toptal helps global CPG firm align brands to elevate customer journey, supporting up to $320M in growth.
The company was ready to create consistency across D2C brands but needed the right visioning and roadmapping to get started.
Client
A Fortune 100 global food, beverage, and pet care company with diversified products sold worldwide.
Employees
Revenue
Industry
Pet CareDelivered Services
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Schedule a CallChallenge
A global pet care brand was proud to offer a diverse array of products for pets of all kinds, but with many brands and inconsistent customer experiences, this company was falling behind competitors with more innovative D2C products and a stronger digital presence.
Solution
Key findings from real pet owners
In under two weeks, Toptal was able to gather extensive research from stakeholders as well as real pet owners. With these key findings, the team quickly got to work on redefining the customer experience to create unified priorities across all brands.
Powerful planning
Within two months, the Toptal team had already conducted a visioning workshop, organized fast-turnaround case studies to understand clientele, and worked with executives to craft a unified strategy.
Outcome
Unified customer experiences
After gathering information from real pet owners, Toptal talent used the data to better understand, evaluate, and redefine the company’s ideal customer journey. This allowed for aligned customer experiences across a dozen of the client’s brands.
Tapping into potential
Toptal’s work led to the adoption of a five-year plan designed to enable better experiences for pets and their parents—a mission already underway to help the company realize up to $320 million in growth.
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