Toptal transforms social media engagement for healthcare research and education.

A leading healthcare scientific content publisher built a strong social media presence and optimized its website with Toptal’s expertise.

Client

A leading U.S. healthcare network delivering advanced medical care and research innovation.

Employees

74,000+

Industry

Healthcare and Life Sciences

Delivered Services

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Challenge

The client lacked a cohesive strategy for engaging its audience on social media and needed a go-to-market strategy, persona identification, efficient social media processes, and an optimized website.

Solution

Go-to-Market Strategy

Toptal crafted a go-to-market strategy using growth hacking tactics and user interviews, ensuring targeted engagement efforts.

Social Media and Website Optimization

Toptal increased social media engagement by establishing content schedules and implementing conversion rate optimization best practices for the client’s website.

Outcome

Increased Conversion Rates

The client saw substantial growth in waitlist subscribers and conversion rates, doubling the industry average for website conversions.

Increased Engagement Rates

Engagement rates on LinkedIn soared to five times higher than industry averages. The newsletter open rate was three times higher, with a click-through rate four times higher than benchmarks.

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