Toptal helps HR services company build data-driven marketing strategy.
Without dedicated marketing leadership, an HR services company struggled to measure performance and prioritize its marketing investments. It turned to Toptal to build a more disciplined strategy and prepare for permanent leadership.
Client
A Costa Rica-based HR services company providing staffing and workforce solutions to business clients.
Employees
Revenue
Industry
Business ServicesDelivered Services
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Schedule a CallChallenge
Marketing decisions relied on inconsistent data, with different tools reporting conflicting results and paid campaigns optimizing toward low-value conversions. The company lacked a clearly defined ideal customer profile and website content addressing key buying questions.
Solution
Unified Marketing Measurement
Toptal reconciled data across Search Console, GA4, HubSpot, and other sources, established clear sources of truth, and rebuilt performance targets backward from closed-won revenue using actual conversion rates.
Permanent Leadership Transition
After refining the ideal customer profile, paid strategy, and website content, Toptal led the search for a permanent marketing leader and created an onboarding plan to support a structured handoff.
Outcome
Better Marketing Decisions
Paid campaigns began optimizing toward qualified booked calls instead of low-value form fills, and consistent reporting gave leadership a more reliable basis for deciding where to invest marketing budget.
Sustainable Marketing Leadership
The company hired a permanent marketing leader who took over the new system, giving the business dedicated leadership and processes designed to continue after Toptal’s fractional engagement ended.
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