Toptal enhances NFT marketplace for targeted user engagement.
A sports/NFT marketplace partnered with Toptal to upgrade its digital platform, focusing on improving the UX and visual design to better align with its target audience and boost NFT sales.
Client
A U.S.-based technology company delivering digital solutions to support product development and innovation.
Industry
Professional ServicesDelivered Services
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Schedule a CallChallenge
The marketplace’s platform was not optimized for selling NFTs to the correct target audience, leading to poor user engagement and limited functionality. The outdated UI and visual design did not resonate with the brand’s demographic.
Solution
Targeted UI/UX Redesign
Toptal proposed and delivered a UI/UX redesign tailored to the demographic needs of the brand, creating a more engaging and intuitive UX that better aligned with the platform’s audience.
Figma-based Prototyping
Using Figma, Toptal developed detailed design concepts and clickable prototypes, ensuring alignment with the client’s vision before implementation, which facilitated a smooth transition from concept to execution.
Outcome
Boosted User Engagement
The targeted redesign increased user engagement, drawing the correct target audience to the platform and enhancing interaction with NFTs.
Optimized Sales Functionality
The upgraded visual design and refined UX not only improved platform functionality for customers but also made the prospect of owning digital NFTs of their favorite sports stars more exciting and accessible, driving better sales outcomes.
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