Toptal transforms UX for leading CpG company’s pet nutrition portals.
A pet nutrition company improved conversion rates and UX on its customer portal with Toptal’s design expertise.
Client
A Fortune 500 global consumer goods company specializing in household and personal care products, as well as pet foods.
Employees
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The company struggled with low conversion rates and a suboptimal UX due to an internal expertise gap.
Solution
Identifying Core Issues
Toptal conducted comprehensive research to engage customers and identify core issues, gathering critical insights into user behavior.
Refining UI/UX
Toptal used Agile methodology to refine the UI/UX based on extensive usability testing, ensuring solutions were effective and met user needs.
Outcome
Increased Conversion Rates
Conversion rates rose by 6%, demonstrating improved user engagement and more effective interaction with the portal.
Higher Customer Satisfaction
Customer satisfaction increased significantly, leading to a 23% reduction in support inquiries, showcasing the positive impact of the refined UX.
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