Toptal helps real estate firm create cohesive brand strategy and 30 marketing assets.
A real estate firm partnered with Toptal to establish a cohesive visual strategy and create scalable marketing materials for print and digital channels.
Client
A US-based farm management and real estate firm marketing agricultural land and property services.
Revenue
Industry
Financial ServicesDelivered Services
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The company lacked a clear visual strategy, and marketing materials created in-house suffered from inconsistent branding and legibility issues across different formats.
Solution
Cohesive Visual Direction
Toptal analyzed the company’s existing communications and competitors, then developed multiple design directions to establish a clear, differentiated visual language for the brand.
Scalable Design System
Using Adobe Creative Suite and Figma, Toptal created a flexible design system that could be applied consistently across the company’s print and digital marketing materials.
Outcome
Improved Marketing Assets
Toptal delivered approximately 30 marketing assets and reusable InDesign templates, giving the company a more consistent and legible way to present its brand.
Successful Trade Shows
The new materials were used successfully at trade shows according to client feedback, helping the company communicate its brand more clearly and distinguish itself from competitors.
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