Toptal increases sales-ready meetings for growing technology company.
Toptal strengthened outbound sales efforts with disciplined prospecting and qualification, providing account executives with a consistent pipeline of sales-ready meetings.
Client
A Pakistan-based technology company building a steady outbound sales pipeline for its sales team.
Revenue
Industry
BankingDelivered Services
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A growing technology company needed to generate more qualified meetings and warm leads for its account executives. Without consistent outbound prospecting, the sales team lacked a steady flow of opportunities to advance through the pipeline.
Solution
High-volume Outreach
Toptal deployed a disciplined outbound strategy centered on high-volume cold calling, contacting 150 to 200 prospects each day while rapidly qualifying leads and overcoming objections to maximize appointment-setting opportunities.
Structured Lead Generation
Using CallHippo and centralized tracking in Google Sheets and Excel, Toptal established a consistent workflow for managing outreach activity, qualifying prospects, and delivering sales-ready meetings to the account executive team.
Outcome
Enhanced Sales Pipeline
The structured outreach approach generated a steady stream of qualified meetings and warm leads, increasing account executives’ opportunity volume and strengthening the top of the sales funnel.
Pipeline Growth
Toptal became one of the client’s highest-performing sales development representatives, consistently booking more qualified meetings than other SDRs and serving as a primary source of opportunities for the account executive team.
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