Toptal streamlines global travel guide to improve navigation and usability.
A luxury travel company partnered with Toptal to transform its static worldwide guide into a more intuitive, manageable resource that could provide resellers across regions with consistent access to critical product and service information.
Client
A US-based luxury travel company redesigning its global product guide for easier navigation.
Employees
Revenue
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The company’s worldwide guide had become difficult to navigate and maintain, with outdated information and regional inconsistencies causing confusion. Some teams had begun creating their own versions, undermining the guide’s role as a single, standardized source of information while a digital platform remained a longer-term goal.
Solution
User-centered Information Architecture
Toptal conducted research with stakeholders, resellers, and marketing teams before applying CX and UX principles to reorganize content and simplify the guide’s information architecture across regions.
Intuitive Navigation System
Toptal used advanced Adobe InDesign functionality to develop and test a navigation map, flexible templates, and other improvements that made the static document easier to navigate, update, and maintain.
Outcome
Simplified Global Guide
The redesigned guide reduced the number of pages, overall file size, and interactions required to reach relevant content while enabling teams to print individual sections when needed.
Stronger Usability and Maintainability
Global teams responded positively to the redesigned guide, while the client specifically praised the improved navigation. The flexible framework also made the resource easier to manage as information changes.
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