Toptal helps travel company strengthen B2B marketing and boost engagement 45%.
A travel services company partnered with Toptal to strengthen B2B marketing for its booking platform, reach more travel advisors, and build a clearer, more consistent market presence.
Client
A US-based travel services company strengthening B2B marketing for its booking platform.
Revenue
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The company’s booking platform needed greater visibility among travel advisors and agencies. Feature-focused messaging and inconsistent communications across channels made it difficult to clearly convey how the platform solved advisors’ booking challenges.
Solution
Solution-led Content Strategy
Toptal repositioned messaging around travel advisors’ needs and built the company’s LinkedIn presence from scratch, using educational content and platform walkthroughs to demonstrate practical value.
Targeted Email Marketing
Toptal developed segmented Mailchimp campaigns and nurture sequences for B2B audiences, using performance data to refine messaging and strengthen communication with prospects and existing users.
Outcome
Increased Engagement
The new LinkedIn strategy grew the company’s presence from scratch to more than 1,500 followers while increasing audience engagement by 45% among its B2B audience.
Stronger Email Performance
Targeted Mailchimp campaigns achieved a 42% average open rate and 6.8% click-through rate, strengthening engagement with travel advisors and other B2B prospects.
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