Toptal transforms university branding to meet enrollment goals.
A prestigious private research university faced branding challenges. Toptal’s design expertise consolidated and improved branding to attract new students.
Client
A U.S.-based private research university known for nationally recognized programs and a strong academic legacy.
Employees
Industry
Educational ServicesDelivered Services
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Schedule a CallChallenge
The university had inconsistent branding across departments, diluting communication efforts. Outdated materials failed to attract new students..
Solution
Unified Branding
Toptal centralized branding efforts across all departments, ensuring consistent and cohesive messaging that resonated with prospective students.
Interactive Design Elements
Toptal introduced visually appealing designs with interactive elements, making promotional materials more engaging and attractive to prospective students.
Outcome
Increased Enrollment Rates
The unified brand identity helped the university achieve its enrollment goals by attracting more students both domestically and internationally.
Enhanced Communication Efficiency
The improved workflow efficiency and high-standard communications enhanced the university’s recruitment efforts and synchronized messaging across departments.
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Discover talent from the Toptal network with expertise in the capabilities highlighted in this case study.
João Pascoal
Brand Designer
Previously at
Charles Matthew Atos
Brand Strategist
Previously at
Aimee Manis
Content Strategist
Previously at
Brand Designer
Portugal
Member since February 3, 2022
João is a multidisciplinary senior visual designer with 19+ years of experience shaping bold, high-quality projects for clients worldwide—spanning industry leaders and startups in higher education, fintech, healthcare, real estate, and culture. He blends imagination with strategy, creating digital and offline experiences that leave a lasting impact. João's clients include The University of Tulsa, Lynkwell, Mercedes-Benz, Amplify Investments, and Católica Lisbon Executive Education.