Design Process

Beatriz Garcia de Prado is a UI/UX designer and branding expert who has worked for clients such as ABN AMRO, Ahold Delhaize, Dutch transport company Broshuis, and aperitif maker Haus. She is the former creative director of EMN & OLLA The Agency, and former managing director and art director of EMN in Bahrain. She is also the co-founder and art director of the luxury table linen brand Prado y Barrio.

Anna is a data-driven product designer who specializes in user research, analytics, and usability testing. She holds an MBA, a Certificate in User Experience Design from the Nielsen Norman Group, and a Professional Diploma in UX Design from UX Design Institute.

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

Amy is a digital design expert who specializes in analyzing big data and designing high-converting interfaces for applications, SaaS products, and websites. She focuses on the healthcare, finance, nonprofit, and government sectors.

Brian is a human-experience designer focused on healthcare, fintech, IoT, and sustainability. He has helped businesses such as Philips, ING Group, and Land Life Company develop innovation strategies and award-winning products and services. He is the author of The Creative Empathy Field Guide.

Alexandre is a UX/UI designer and strategist with more than a dozen years of experience designing standout e-commerce experiences. He has worked with such companies as Asics, Deutsche Bank, Intel, KLM, Pernod Ricard, Philips, Toyota, and Vodafone.

Nataliia is a product design expert who specializes in conversion-rate optimization and holds the Nielsen Norman Group certification in UX design. She has a particular focus on research and analytics-based decision making. Her recent clients include education technology company Carnegie Learning; British National Health Service health app Now Patient; and business services company Office Automated.