Use Your Inspiration – A Guide to Mood Boards
Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.
Cameron Chapman
Emotional Branding for Sustainable Product Design
Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.
Danielle Thompson
Why Consider a Website Redesign – Tips and Recommendations
Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.
Daniel Schwarz
From Concept to Reality: A Guide to Logo Development
Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.
Tidjane Tall
Brand Illustration 101: Visualizing the Narrative
A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.
Micah Bowers
30 Days of Design: A Branding Case Study
We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.
Ivona Petrovic
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