Pricing

Showing 1-3 of 3 results
FinanceIcon ChevronFinance Processes

Pricing Strategies for Success: A Practical Guide

by Dalibor Pajic

Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company's revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer. In this article, Toptal Finance Expert Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

14 minute readContinue Reading
FinanceIcon ChevronFinance Processes

Meal Kit Industry Blues: How Can Blue Apron Lift Its Malaise?

by Michael Yarmo

In the past five years, Blue Apron has brought meal kits to the masses and commands a 40% market share in the USA. Yet all is not rosy; its financial losses have continually accelerated and it has ceded 17% of its market share in the past year. Amazon buying Whole Foods on the eve of its 2017 IPO could have just been bad luck, or prescient signs of what’s to come for Blue Apron. This article looks at ways that the business can get its house in order and win back the Millennial kitchen.

13 minute readContinue Reading
FinanceIcon ChevronRevenue & Growth

SaaS Pricing Models - Pricing Strategy Examples and Best Practices

by Tayfun Uslu

Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.

19 minute readContinue Reading

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