Revenue and Growth

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Goodbye, Overdue Receivables

Overdue receivables are one of the most common and serious frustrations entrepreneurs face. The hidden costs can be staggering, from lost time dealing with the problem to the cost of hiring dedicated experts, to the serious and long term damage to a business’ reputation with its clients. In this guide, we provide six steps all businesses should take to avoid the headache of overdue receivables.

12-minute readContinue Reading
Scott Hoover

Scott Hoover

Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.

Python and Finance: Power Up Your Spreadsheets

The Python language has the functionality to consign many a VBA-filled spreadsheet, held together with sticky tape, to the recycle bin. Its ease of use and suitability for iterative development lends well to finance-based workflows. We delve into this and provides a brief tutorial.

20-minute readContinue Reading
Stefan Thelin

Stefan Thelin

Stefan is the Director of Data-Driven Insights and Analytics for Cargotec, a leading provider of cargo and loading solutions. He has also served as an M&A director and a startup CFO, and led financial modeling and analysis as a leveraged finance manager at the Royal Bank of Scotland.

How to Craft a Successful Go-to-Market Strategy

As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach—including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

9-minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha is a management consultant with experience in capital markets, government, financial restructuring, and venture investments. She has an MBA from the Wharton School of the University of Pennsylvania and transitioned to venture capital after a career in banking at JPMorgan, HSBC, and Alvarez & Marsal.

Evaluating the Nature of Business Ethics in Practice

Using the 2016 Wells Fargo Banking Scandal as an example, this article dissects the situation according to the principles of the three classic ethical theorists: Plato, Kant, and Mill. It then offers some suggestions on how to improve ethics in business.

18-minute readContinue Reading
Martin Kemeny

Martin Kemeny

Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.

Pricing Strategies for Success: A Practical Guide

Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company’s revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer.

In this article, Toptal Management Consultant Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

14-minute readContinue Reading
Dalibor Pajic

Dalibor Pajic

Dalibor is a CFO with over 15 years of experience in corporate finance, investment management, pricing management, and business development.

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How to Get Consulting Clients – An Interview with Steve Blank

Consultants often struggle to find new, solid clients. We asked Steve Blank, the founder of the Lean Startup movement (and someone who has helped hundreds of companies get a better product to market faster and worked with dozens of consultants along the way) how consultants can attract clients.

Steve’s advice is a bit counter-intuitive. But it’s something that Toptal’s best consultants have already been doing for years.

9-minute readContinue Reading
Elizabeth J. Howell Hanano, CFA

Elizabeth J. Howell Hanano, CFA

Elizabeth began her career as an equity analyst and brings a deep understanding of how to unlock value within companies, big and small.

Adapting for Success: A Guide to Change Management

With today’s rapid pace of technological progress, organizational change is perhaps more necessary than it ever has been. But change is hard. Countless studies show that more often than not, corporations fail to implement change successfully, losing money, time, and employee morale in the process.

Based on his 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO, Toptal Management Consultant Edwin Petersen outlines his thoughts on why change management often fails and how to get it right.

11-minute readContinue Reading
Edwin Petersen

Edwin Petersen

Edwin has 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO.

Survival Metrics: Getting to Grips with the Startup Burn Rate

Burn rate is one of the simplest, yet most fundamental metrics that investors and startups focus on. It pertains to the total cash spend of the business per month, which demonstrates both growth progress and potential runway that the business has to survive. This article introduces the burn rate concept and the tactics that can be applied to optimize it.

13-minute readContinue Reading
Pierre Francois

Pierre Francois

Pierre is a strategic finance professional focused on reporting, forecasting, internal controls, and ERP implementation.

Financial Clarity at Last: How to Reboot Your Chart of Accounts Structure in 7 Steps

It is quite common for financial reports to fall short of executives’ expectations. Accounting teams tend to focus on doing things the “right way” rather than asking readers of the financial statements what they want to see.

In this article, Toptal Management Consultant Scott Hoover demonstrates how to set up a chart of accounts and raise your organization’s financial reporting to the next level.

14-minute readContinue Reading
Scott Hoover

Scott Hoover

Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.

The Rules of Motivation: A Story About Correcting Failed Sales Incentive Schemes

Rewards programs and sales incentive schemes are necessary for any business that operates outbound customer acquisition channels. They encourage certain behavior and that, if poorly constructed, can lead to perverse results and conflicting interests. Creating a holistic plan that stimulates positive company-wide behavior is an art that has huge benefits.

11-minute readContinue Reading
Kresimir Profaca

Kresimir Profaca

Kresimir is an entrepreneur and CFO with more than two decades of experience in growth-stage startups and large corporations.

Aligned for Success: A Guide to What Investors Look for in a Startup

Startup investors are not benevolent creatures, they’re looking for certain signals that help to persuade them to part with their money. This guide, written from an investor’s perspective, intends to help startups understand the key areas to focus on and emphasize when raising money.

16-minute readContinue Reading
David Bradshaw

David Bradshaw

David is a financial expert who has assisted startups and companies in various growth stages to secure funding, involving deals of up to $100 million. He specializes in cash flow management and financial planning, and modeling, with a focus on real estate, consumer, and financial sectors.

The Undeniable Importance of a Business Plan

We often hear about business plans in the context of early-stage companies; however, constructing excellent business plans is difficult and time-consuming, so many entrepreneurs avoid them. But, is this a mistake?

While most people may be aware of the “soft” arguments for and against writing a business plan, in this article, a Toptal Management Consultant takes a data-driven approach to addressing the debate. In it, he finds strong evidence to support the notion that writing an excellent business plan is time well spent.

12-minute readContinue Reading
Sean Heberling

Sean Heberling

Sean has analyzed 10,000+ companies, built complex models, and helped facilitate $1+ billion in investment transactions.

AI Investment Primer: A Practical Guide to Appraising Artificial Intelligence Dealflow (Part II)

In part I of this two-part series, Toptal Management Consultant Carolyn Deng provided an overview of the world of AI aimed at investors, with a focus on understanding what factors make for a great AI company. In this follow-up post, she outlines five practical steps investors should follow when diligencing a potential AI investment.

11-minute readContinue Reading
Carolyn Deng, CFA

Carolyn Deng, CFA

A Wharton MBA and CFA, Carolyn has executed 20+ VC/PE deals, managed a $700M portfolio and is a fundraising, growth and M&A specialist.

Getting to the Greeks: The Comprehensive Guide to Option Pricing

Stock options are widely used in public and private markets, both as malleable trading tools and for employee compensation. Yet many do not understand the components behind how they are priced. This guide discusses what drives the behavior of call and put options and how they can be deployed within portfolio management.

15-minute readContinue Reading
Nathan Krishnan S

Nathan Krishnan S

During his two-decade career in Asia and the US, Nathan has consulted in strategy, valuations, corporate finance and financial planning.

AI Investment Primer: Laying the Groundwork (Part I)

Over the last few years, the world has witnessed an explosion of interest surrounding Artificial Intelligence. Nevertheless, there still exists a significant gap in understanding and knowledge about AI applications, particularly amongst the investor community. This article, the first of a two-part series on the topic, is a collection of thoughts and advice by Toptal Management Consultant Carolyn Deng, based on her experience having founded an AI startup as well as having worked as VC Investor.

11-minute readContinue Reading
Carolyn Deng, CFA

Carolyn Deng, CFA

A Wharton MBA and CFA, Carolyn has executed 20+ VC/PE deals, managed a $700M portfolio and is a fundraising, growth and M&A specialist.

Exploring Excel’s Get & Transform Functionality

Hidden in Excel and Power BI is a powerful data analysis pack named Get & Transform (previously known as Power Query). It is an ETL pack for cleaning and sorting raw data from a range of input sources, such as CSV and text files. This tutorial demonstrates how to–quite literally– get and transform data in Excel, in ways that can help the data analyst save time and uncover more insight.

10-minute readContinue Reading
Ellen Su

Ellen Su

Ellen’s extensive experience in fixed income trading and portfolio management make her an unparalleled expert in analytics and modeling.

Toptal Management Consulting Expert

Neil Portus | CFA, CMA

Neil is a CFO for growth companies and a former equity analyst at Goldman Sachs in NY where he helped lead numerous transactions including Zipcar's $1.1 billion IPO. He was also an equity analyst at Barclays Capital & Lehman Brothers and began his career at a boutique investment bank (M&A, restructuring, debt financings). He's built his operational skills both as a startup founder and as the CFO of an East Africa-focused impact investment firm.
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Goldman Sachs

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