How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
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Previously at
GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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Our Services
Deliver unforgettable brand experiences with Toptal’s Experiential Marketing Services. Our team designs immersive campaigns, interactive events, and memorable activations that captivate audiences, foster deep connections, and elevate your brand’s impact across every touchpoint.
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Get a Free Consultation NowOur experiential marketing experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.
Previously Managed Client
Experience
10+ Years
17+ Years
of Experience
Joe is a seasoned experiential marketing expert with a track record of designing immersive brand activations that captivate audiences and drive measurable outcomes. At 7-Eleven, he led the "Fuel Your Fandom" campaign, a national 360-degree experiential program featuring in-store promotions, digital engagement, influencer collaborations, and PR events. This initiative delivered more than 100 content pieces at 60% lower costs than traditional methods, while enhancing brand visibility and customer loyalty. Joe’s expertise in integrating live experiences with digital strategies ensures impactful campaigns that resonate with consumers and elevate brand presence.
Previously at
13+ Years
of Experience
Lucía is an experiential designer who has spent more than a decade creating captivating visual identities and interactive installations for renowned brands and cultural institutions. She has collaborated with global names such as IKEA, LEGO, and the Museum of the Future, delivering designs that engage and inspire audiences. Her portfolio includes dynamic exhibits for the Munch Museum and the Museum of the Future, where she developed 30 unique character animations and 120 mandalas for an immersive sensory installation. By blending artistry with technology, Lucía creates transformative experiences that elevate brands and leave lasting impressions.
Previously at
22+ Years
of Experience
Anna is a veteran experiential marketing professional with a proven ability to create immersive brand experiences that drive engagement and measurable results. At Nestlé, she led shopper marketing campaigns for DiGiorno, including a record-breaking Super Bowl initiative that generated unprecedented in-store displays and boosted year-over-year sales. By seamlessly integrating experiential elements with cross-channel strategies, Anna ensures her campaigns resonate with audiences, enhance brand visibility, and deliver tangible business outcomes.
Previously at
11+ Years
of Experience
Astrid is a seasoned event-planning expert and digital and field marketer with more than a decade of experience delivering high-impact virtual and in-person initiatives across diverse industries. She excels in end-to-end planning, logistics management, stakeholder coordination, and executing events that achieve measurable success while leaving lasting impressions on attendees. Her achievements span various industries, exemplified by her work in higher education on events like the Micro-credential Symposium, which drew more than 600 registrants from the Australian and New Zealand sectors and fostered connections with local organizations and edtech partners.
Previously at
21+ Years
of Experience
Jennifer is a seasoned communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
9+ Years
of Experience
Manuela is a software engineer, specializing in the development of AR and VR experiences and applications for mobile devices and headsets. With her focus on details and an eye for design, she delivers high-quality products that exceed clients' expectations. Manuela has five years of experience and a master's degree in software engineering.
Previously at
24+ Years
of Experience
Brion is a global marketing leader with a history of creating high-impact campaigns that merge live activations with digital and social strategies to amplify brand presence. He led Smirnoff’s global cultural event series across 14 cities, integrating innovative digital and social activations to achieve 1.8 billion media impressions and solidify the brand as a social media leader. His expertise in crafting engaging event-driven campaigns has consistently delivered measurable success, positioning him as a go-to experiential marketing expert for brands seeking to captivate audiences and achieve lasting impact.
Previously at
13+ Years
of Experience
Joanna is a dynamic marketing expert renowned for delivering immersive brand experiences and events that drive impactful results. She led a three-day experiential event for Roger Dubuis in partnership with Automobili Lamborghini, generating more than 31 million social and PR impressions, 115,000 social engagements, and measurable sales conversions. Joanna’s expertise in merging event production with strategic paid media and influencer campaigns ensures every activation captivates audiences, fosters engagement, and enhances brand presence.
Previously at
14+ Years
of Experience
Mali is a savvy digital and operations marketing manager with 14+ years of experience balancing the agency, publisher, and client perspectives. Mali had the privilege of leading digital and content marketing, product strategy, and go-to-market operations across the food and beverage, fast-moving consumer goods, automotive, entertainment, banking, and pharmaceutical industries. He has worked with well-known brands like McDonald's, Henkel, Unilever, Mercedes-Benz, Porsche, Nissan, Disney, WarnerMedia, ADCB, Citibank, and Boehringer Ingelheim.
Previously at
19+ Years
of Experience
Andy brings extensive experience in product management, crafting experiential marketing solutions that seamlessly merge digital campaigns with real-world interactions. Leveraging marketing technology and strategic foresight, he has led high-profile projects for brands like Red Bull Racing and Sainsbury’s. His work is defined by a focus on customer engagement, measurable outcomes, and aligning initiatives with core business goals, delivering transformative results for clients.
Previously at
11+ Years
of Experience
Katrina is an accomplished experiential marketing expert who excels in creating innovative campaigns that drive audience engagement and measurable results. At Washington Prime Group, she led a multicity influencer meet-and-greet campaign featuring TikTok stars at eight malls across the US, which generated more than 51.8 million impressions and 400 unique content pieces. By combining live activations with influencer-led promotion, Katrina successfully boosted foot traffic and increased sales for food and beverage retailers, demonstrating her ability to craft impactful experiential marketing strategies that resonate with diverse audiences.
Previously at
23+ Years
of Experience
Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.
Previously at
10+ Years
of Experience
Jumi is a marketing expert with more than a decade of experience in strategic marketing and communications. She specializes in event planning and production for private and nonprofit organizations across industries such as health, technology, social impact, and entertainment. Jumi’s innovative marketing strategies and event expertise consistently deliver impactful results for organizations aiming to elevate their brand and engage their audiences.
Previously at
9+ Years
of Experience
Madison is an experienced event planning professional with a proven ability to orchestrate impactful events that engage diverse audiences. Her expertise spans end-to-end event logistics, including vendor coordination, communications, and budget management, ensuring seamless execution and measurable outcomes. A prime example of her strategic approach is the 2023 Autism Acceptance Day for MemorialCare, where she secured media coverage reaching more than 1,800 attendees while crafting meaningful and memorable experiences for participants.
Previously at
10+ Years
of Experience
Charles is a versatile event identity expert with more than a decade of experience in branding, art direction, and identity design for global brands such as Netflix, Coca-Cola, and Unilever. He specializes in creating distinctive brand identities for events, translating strategic objectives into compelling visuals that engage audiences. From logo design and typography to cohesive visual systems, Charles ensures that every touchpoint reflects the brand's essence. With a focus on user-centered design and creative storytelling, he delivers immersive and memorable event identities that make a lasting impact.
Previously at
Looking for guidance about the perfect experiential marketing service for your needs?
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Toptal drives £1M in revenue and 30% usage increase with a holiday event app for global media company.
Challenge: The client needed to transition from paper ticketing to a digital app to enhance the user experience and demonstrate digital transformation’s value.
Solution: Toptal built a custom, GPS-enabled amusement park map within Google Maps, seamlessly coordinating with stakeholders and providing a full roadmap. The initial four-week project expanded to include a full iteration of the app and the development of a mobile platform.
Impact: App users generated nearly double the revenue per event attendee compared to non-users, with 30% of users accessing the app more than 10 times. The app achieved over £1 million in revenue and saw a 30% usage increase, driving the average value per order to equal that of the browser application, while the conversion rate of 3.3% surpassed the web version.
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in digital innovation, branding strategies, visual brand identity, and more.
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Read MoreExpertise
Previously at
Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
Experiential Marketing Related Offerings
Pair Toptal’s Experiential Marketing Services with related competencies to tackle your business challenges effectively.
Looking for guidance about the perfect experiential marketing service for your needs?
Get a Free Consultation Now