Toptal helps audiology company reduce registration costs by 50%.
An audiology company turned to Toptal to improve seminar attendance after underperforming marketing campaigns reduced registrations across five Australian markets.
Client
An Australia-based audiology company operating hearing clinics and educational seminars across Australia.
Revenue
Industry
Consumer ProductsDelivered Services
Get a free consultation now
Schedule a CallChallenge
Underperforming Meta campaigns left seminar attendance below target, making it difficult to recover the fixed costs associated with each event. The company needed an experienced event marketing specialist who could improve performance across five Australian cities while maintaining consistent results.
Solution
Campaign Performance Audit
Toptal audited the company’s existing Meta campaigns, audience targeting, creative assets, and registration process to uncover performance gaps and build a stronger foundation for seminar marketing across five Australian cities.
Market-specific Optimization
Toptal developed city-specific Meta campaigns, refined messaging for older Australians, and streamlined the registration experience through marketing automation to improve seminar attendance across markets.
Outcome
Lower Registration Costs
The engagement reduced cost per registration by approximately 50% while sustaining a 4.7x return on ad spend (ROAS), enabling the company to attract more seminar attendees at a significantly lower acquisition cost.
Scalable Event Marketing
Across a nine-month engagement spanning 28 seminars in five Australian cities, Toptal established a model that improved attendance, increased seminar profitability, and differentiated the company’s educational approach from competitors.
Get a free consultation now
Schedule a Call