Toptal helps global beverage company design a retail partner’s World Cup e-commerce campaign.
A global beverage and consumer goods company engaged Toptal to design the UX for a major retail partner’s World Cup promotional e-commerce experience.
Client
A global brewing company producing beers and beverages with a portfolio of iconic brands worldwide.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
The client needed to translate business goals into an engaging e-commerce experience for a retail partner’s World Cup campaign, defining user journeys from scratch and building a scalable design process.
Solution
End-to-end UX Strategy
Toptal owned the end-to-end UI/UX design process, from discovery and competitive research through wireframing and design planning.
Agile, User-centered Design
Toptal combined competitive analysis, persona development, and customer journey mapping with agile design delivery, planning the design effort across multiple stakeholders before implementation began.
Outcome
Complete UX Foundation
The engagement delivered a full e-commerce UX strategy for an enterprise, including campaign user research, personas, journeys, high- and low-fidelity wireframes, a design backlog, estimates, and a staffing plan.
More Confident Execution
Toptal gave the retail partner a foundation to align customer experience with business goals ahead of a high-profile campaign, reducing development ambiguity and improving cross-functional collaboration.
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