Toptal boosts contractor retention by 20% for global construction materials company.
A global leader in construction materials turned to Toptal to build a structured contractor loyalty program that would reduce churn, drive specialization, and improve long-term customer value in a competitive and commoditized market.
Client
A global leader in steel wire transformation and coating technologies for mobility, construction, energy, and industry.
Employees
Revenue
Industry
IndustrialsDelivered Services
Get a free consultation now
Schedule a CallChallenge
The client lacked a scalable loyalty framework, making it difficult to retain contractors or encourage product specialization in a highly fragmented construction market.
Solution
Strategic Program Design
Toptal conducted market segmentation to define four certification tiers based on contractor engagement, volume, and specialization, introducing clear benefits like discounts, exclusive tools, and training incentives.
Gamified Loyalty Pathways
Toptal integrated gamification and CRM-aligned profiles to reward product mastery and ongoing engagement, while also designing digital enrollment flows and benchmarking best-in-class B2B loyalty programs.
Outcome
Retention and Growth
The certification program was projected to increase contractor retention by up to 20% within 12 months while creating opportunities for upselling higher-value products.
Teamwide Alignment Tools
Toptal’s framework aligned marketing, sales, and technical teams around a shared contractor engagement model, laying the foundation for churn prediction and scalable regional customization.
Get a free consultation now
Schedule a Call