Toptal scales localized B2B growth strategy across Latin America.
Toptal transformed localization into a scalable acquisition strategy, helping a leading delivery platform improve organic visibility, accelerate content deployment, and support merchant growth across LATAM.
Client
A global food delivery platform scaling localized content and SEO for merchant growth in LATAM.
Employees
Revenue
Industry
Consumer ServicesDelivered Services
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Schedule a CallChallenge
A leading food delivery platform relied on generic Spanish content and direct translations that failed to reflect local search behavior across Latin America. The fragmented approach limited visibility for high-intent merchant searches, increased reliance on paid acquisition, and slowed the rollout of B2B marketing initiatives.
Solution
Localized Content Strategy
Toptal designed a scalable content architecture that treated localization as a growth strategy rather than a translation exercise. By adapting language, terminology, and messaging to each market, the framework improved relevance while maintaining consistency across LATAM.
Intent-driven SEO Model
Using a search-intent-first methodology and a structured content cascade framework, Toptal aligned content with each stage of the merchant journey. Performance data from Google Analytics 4, Google Search Console, and Looker Studio guided continuous optimization across markets.
Outcome
Increased Organic Visibility
The localized strategy increased organic visibility for high-intent merchant searches, improved lead quality, and helped reduce dependence on paid acquisition by driving more consistent organic traffic.
Scalable Multi-market Growth
The repeatable localization framework accelerated content deployment across Latin America, reduced rework for regional teams, and created a scalable model that supported merchant acquisition while enabling expansion into additional markets.
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