Healthcare company’s app sees 67% subscriber growth as Toptal helps rebuild acquisition strategy from the ground up.
The healthcare leader needed a focused acquisition strategy to accelerate growth for its personalized health app.
Client
A nonprofit regional health system in Orange County delivering hospital, urgent care, and specialty services.
Employees
Revenue
Industry
Healthcare and Life SciencesDelivered Services
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Schedule a CallChallenge
A leading nonprofit healthcare network, set an ambitious goal for its app: increase subscriber acquisition by 20% month over month. To scale efficiently, the company needed a transformative, data-driven approach.
Solution
Strategic shift in paid media
The company partnered with Toptal to reimagine the company’s growth strategy. Toptal optimized creative assets and focused distribution on high-performing channels like Facebook and YouTube, which quickly boosted engagement.
Data infrastructure & cross-team collaboration
To strengthen campaign performance tracking, Toptal partnered with engineering to implement GA4 and enhance pixel installations, enabling accurate measurement and optimization. Toptal’s efforts helped align marketing with product strategy, fostering a culture of collaboration and clarity across departments.
Outcome
Expanded access to care
With support from Toptal, the company’s app achieved 67% month-over-month subscriber growth—more than triple the original goal. The platform’s self-service experience helped expand access to personalized care and contributed to improved patient engagement and outcomes.
A revenue-generating model for digital health
As a private-pay solution, the app also introduced a new recurring revenue model for the company—marking an innovative step toward sustainable growth in the digital health space.
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